Speaking and writing
What I talk about.
I speak with marketing and executive audiences about where growth is going and the blocking and tackling it takes to get there.
Growth in the age of LLM discovery
Search is no longer the front door. What changes when customers ask an AI instead, and what marketers should do about it now.
Running paid media at $300M+
What actually breaks at scale: measurement, incrementality, and keeping a big budget honest.
Marketing as a revenue engine
Moving marketing from a cost center to a growth system leadership trusts with the P&L.