About
I build growth systems.
25+ years leading marketing at scale, with full funnel strategy, large P&L ownership, and multi-billion dollar revenue impact.
Today
I lead a ~255 person organization spanning performance marketing, partner marketing, US acquisition marketing, global web marketing, and marketing futures at Intuit.
I own all offstack paid media, $300M+ a year, and the full pre-auth customer acquisition journey across QuickBooks, Mailchimp, TurboTax, and the broader Intuit ecosystem.
How I think about it
Think about marketing like a high performance engine. Media is the fuel, creative is the spark, data is the instrument panel, and product is the chassis. Most orgs tune one of those and wonder why the car doesn't go faster. I tune the system.
That means measurement before scale. Garbage in, garbage out applies to growth as much as to models. If you can't trust the read, you can't trust the spend.
It also means being honest about the watchouts. Every channel that's working today has a ceiling, and the right time to build the next one is before you hit it.
Where I'm focused
- AI and LLM discovery.
- Marketing as a revenue driver.
- Org design for growth.